Building on a long-standing partnership in-place since 2014, the new agreement will see the partnership between Ulster Rugby and Bavarian BMW extend beyond ten years.
To help celebrate this milestone, Ulster Rugby Senior Men’s players Michael Lowry, Ethan McIlroy, Eric O’Sullivan and John Cooney visited the luxurious showroom on Boucher Crescent to experience the facilities, customer service and the latest BMW models.
This latest deal includes the provision of the extensive BMW range of new car models for a selection of players and management, which includes the growing range of BMW i electric models that now includes the BMW i5.
Commenting on the announcement, Joe Rogers Bavarian BMW Managing Director said:
“We are delighted and proud to continue our longstanding partnership with Ulster Rugby. As one of the leading sports brands in the province, their professionalism, dedication, and success aligns with our similar values at Bavarian.
“As part of the agreement, we will continue to supply the Ulster Rugby team with a selection of BMW models across the range, including the latest all-electric i5, alongside the popular i4, iX SUV and hybrid models.
Ryan Kerr, Financial Controller at Bavarian BMW added:
“We look forward to the team driving forward on the pitch and building upon our long-standing relationship with Ulster Rugby over the new season, and the seasons ahead.”
Ulster Rugby CEO, Jonny Petrie, added:
“We look forward to continuing our long-standing partnership with Bavarian BMW in the seasons ahead.
“Our players and staff will continue to enjoy access to the latest BMW models, and we are delighted that our Season Tickets holders will have the opportunity to avail of exclusive deals through the Affinity Car scheme.
“Supporters attending our first home game of the 2023/24 season this Sunday will see the launch of the new big screen video celebrating our ongoing relationship with Bavarian BMW – and I would like to thank the team for their ongoing support as we push on with our ambitions as a club.”